Analyzing visual images

Its a family, they look well and they are all smiling. This picture tells who ever is reading or looking at it that if your healthy your family will be like that.  I think its used more or less for the morale of Germany and how people can have a good time and a peaceful family. This image is intended mostly for the public to keep morale up, I wouldn't say it does a good job of achieving its purpose but it can work because in the picture everyone looks like their happy but it isn't the best colorful or creative picture.